Ranking · Sales & appointment setting · Updated October 2026
Best Virtual Assistant Services for Sales
Sales support ranges from a VA who cleans your CRM and books follow-ups to a full outsourced SDR team that cold calls and emails prospects every day. The firms on this page specialize in outbound prospecting and appointment setting. Prices vary a lot, so compare what is included, not just the monthly fee.
1.VA MASTERSParent company
7.7/10A managed VA agency with published pricing, a 30-day trial and free replacements. VA MASTERS is the parent company of this site's publisher and is scored with the same rubric as everyone else.
- Price
- $8.50–$14.50/hr
- Type
- Managed agency
- Minimum
- 80 hours/month recommended; fewer hours possible
- Trial
- 30-day trial: end anytime, no notice
- Replacement
- Free; new candidates usually in about 2 business days
- Notice
- None during the trial; notice period after
- Founded
- 2021
- Reviews
- Average 5/5 on Trustpilot, Indeed and Glassdoor
What we like
- Published rate card by role and a plain-English terms summary
- 30-day trial with no notice period, then a free replacement if the fit isn't right
- Candidates usually presented in about 2 business days
- 6-stage screening; about 1 in 508 applicants accepted (Jan 2025–Jul 2026)
What to watch
- Costs more than hiring a freelancer yourself through a job board, because screening, replacement and support are included
- Asks for your input early on (role brief, interviews) to get the match right
- After the 30-day trial a notice period applies, and the first invoice includes a refundable deposit
- Founded in 2021, younger than some agencies on these lists
- Built for ongoing roles, not one-off micro-tasks
Score breakdown and sources
Vetting & talent quality (25%)
6-stage process, 400,000+ applicant database, published acceptance rate of about 1 in 508; background-check details not published
8/10 Pricing transparency (20%)
Rate card by role and terms summary published; deposit amount not published
9/10 Replacement & guarantees (15%)
Free replacement, new candidates usually in about 2 business days; no 'unlimited' or lifetime terms published
8/10 Contract flexibility (15%)
30-day trial with no notice and lower hours possible; notice period after the trial
8/10 Industry experience (15%)
Cold calling, appointment setting and inside sales VA roles
7/10 Support & management (10%)
Ongoing support from the recruitment team; no dedicated account-manager tier published
7/10 Sources: VA MASTERS' pricing, sales and about pages. Checked Oct 2026.
Full VA MASTERS review: pricing, terms and alternatives →
2.SalesRoads
7.6/10SalesRoads provides dedicated, experienced SDRs who book B2B meetings, with coaching and strategy staff included in every program. It is one of the few firms in this space that publishes its prices, and contracts can be cancelled anytime.
- Price
- $11,950 per 4-week period for 1 dedicated SDR; $16,750 for 2 SDRs; $43,150 for 6 SDRs
- Type
- Outsourced SDR and appointment-setting firm
- Minimum
- No long-term commitment. Priced per 4-week period, from 1 SDR.
- Trial
- Not published
- Replacement
- Not published. You can interview your SDRs before they start calling.
- Notice
- "Cancel anytime." No notice period stated.
- Founded
- 2007
- Reviews
- 4.9/5 on Clutch (69 reviews)
What we like
- Publishes real prices: $11,950 per 4 weeks for one dedicated SDR
- Reps are dedicated to one account and average 14 years of sales experience; you can interview them first
- Every program includes a Client Strategist, SDR Performance Coach, Optimization Specialist and a live dashboard
What to watch
- The highest entry price in this group, aimed at companies with a sizable sales budget
- No published policy for replacing a rep who isn't working out
Score breakdown and sources
Vetting & talent quality (25%)
Experienced reps (14-year average) you can interview, but screening steps aren't described
6/10 Pricing transparency (20%)
Full price table per 4-week period by number of SDRs
8/10 Replacement & guarantees (15%)
No replacement policy published
4/10 Contract flexibility (15%)
No long-term commitment, cancel anytime; billed per 4 weeks
8/10 Industry experience (15%)
19+ years in appointment setting, 500+ companies served
9/10 Support & management (10%)
Strategist, performance coach, optimization specialist and live dashboard included
8/10 Sources: SalesRoads' pricing, sales and about pages; Clutch profile. Checked Oct 2026.
Full SalesRoads review: pricing, terms and alternatives →
3.CIENCE
6.7/10CIENCE supplies offshore or US/Europe SDRs for outbound meetings, managed by a campaign team on its own platform. Its pricing is fully published and month to month, but its review record is weaker than the others here.
- Price
- $1,750–$3,500/mo
- Type
- Outsourced SDR and appointment-setting firm (part of graph8)
- Minimum
- Month to month. One SDR minimum; the campaign team and platform fees apply however many SDRs you run.
- Trial
- Not published
- Replacement
- Not published
- Notice
- "Month to month, no long contract." Notice period not stated. SDRs can be added or removed month to month.
- Founded
- 2015
- Reviews
- 4.2/5 on Clutch (142 reviews)
What we like
- Most detailed published pricing in this group, including the bonus formula
- Month to month, and you can add or remove SDRs each month
- Offshore or US/Europe SDRs, so you can pick by budget and time zone
What to watch
- Lowest Clutch rating in this group (4.2 from 142 reviews)
- Fixed fees add up: $2,000 campaign team plus $499 platform each month, plus a one-time setup fee whose amount isn't published
Score breakdown and sources
Vetting & talent quality (25%)
SDR hiring and screening not described
4/10 Pricing transparency (20%)
Detailed public price list and bonus formula; setup fee amount not shown
8/10 Replacement & guarantees (15%)
No replacement policy published
3/10 Contract flexibility (15%)
Month to month; add or remove SDRs monthly
8/10 Industry experience (15%)
2,500+ B2B clients and 115+ case studies in appointment setting
8/10 Support & management (10%)
Campaign team reviews SDR work and reports held meetings monthly; growth manager supervises
7/10 Sources: CIENCE's pricing page; Clutch profile. Checked Oct 2026.
Full CIENCE review: pricing, terms and alternatives →
4.Belkins
6.0/10Belkins is a B2B appointment-setting agency that runs outbound campaigns (email, calls, LinkedIn) on monthly retainers sized by yearly appointment targets. It has the strongest review record in this group, but pricing and contract terms are only available on request.
- Price
- Not published
- Type
- B2B appointment-setting agency (monthly retainer)
- Minimum
- Not published
- Trial
- Not published
- Replacement
- Not published
- Notice
- Not published. Enterprise plans get custom contract terms.
- Founded
- 2017
- Reviews
- 4.9/5 on Clutch (234 reviews)
What we like
- Highest review volume in this group: 4.9 on Clutch from 234 reviews
- Packages are sized by appointment targets (100+ or 200+ per year), so you know the expected output
- Account managers run the campaign from strategy to execution
What to watch
- No prices, contract length or cancellation terms on the site; you need a sales call to learn them
- How SDRs are hired and screened isn't published
Score breakdown and sources
Vetting & talent quality (25%)
SDR hiring and screening process not published
4/10 Pricing transparency (20%)
Quote only; packages listed without prices
3/10 Replacement & guarantees (15%)
No rep replacement policy published
3/10 Contract flexibility (15%)
Minimum term, trial and notice not published
4/10 Industry experience (15%)
Appointment setting is the core business, with many published case studies and 234 Clutch reviews
9/10 Support & management (10%)
Dedicated account managers oversee each campaign
7/10 Sources: Belkins' pricing and about pages; Clutch profile. Checked Oct 2026.
Full Belkins review: pricing, terms and alternatives →
5.Martal Group
5.8/10Martal Group runs outbound lead generation and sales with a North American team, from booking meetings up to closing and account management. It starts with a paid 3- or 4-month pilot, and prices are only available on request.
- Price
- Not published
- Type
- Outsourced B2B sales and lead-generation agency
- Minimum
- 3-month pilot campaign for Tier 1 (outbound lead generation); 4-month pilot for Tiers 2 and 3; monthly subscription after the pilot
- Trial
- Paid pilot campaign (3 or 4 months), not a free trial
- Replacement
- Not published
- Notice
- Not published
- Founded
- 2009
- Reviews
- 4.8/5 on Clutch (109 reviews)
What we like
- Publishes the expected monthly funnel (prospects, emails, calls, qualified leads) for each tier
- Higher tiers go past booking meetings: the team can run discovery calls, close deals and manage accounts
- Weekly meetings, weekly reports and quota setting are part of the scope
What to watch
- You commit to a 3- or 4-month pilot before moving to monthly terms
- Prices are quote only, and Tiers 2 and 3 add a sales commission on top of the flat fee
Score breakdown and sources
Vetting & talent quality (25%)
Says it hires, trains and manages onshore sales executives; no screening detail
5/10 Pricing transparency (20%)
Quote only; fee structure (flat fee, plus commission on higher tiers) is described
3/10 Replacement & guarantees (15%)
No replacement policy published
3/10 Contract flexibility (15%)
3-4 month pilot required before monthly terms
4/10 Industry experience (15%)
15 years in outbound B2B sales, 109 Clutch reviews, published funnel targets
8/10 Support & management (10%)
Weekly meetings, reports and quota setting; sales operations manager on the team
7/10 Sources: Martal Group's pricing page; Clutch profile. Checked Oct 2026.
Full Martal Group review: pricing, terms and alternatives →
What a sales & appointment setting VA usually handles
- Cold calling and follow-up calls to prospect lists
- Cold email and LinkedIn outreach sequences
- Booking qualified meetings on your sales team's calendar
- Building and verifying prospect lists for your ideal customer profile
- Updating the CRM and logging every touch
- Qualifying inbound leads before they reach a closer
What to look for
- Whether the rep is dedicated to your account or shared across clients
- How a qualified meeting is defined, and whether you pay for meetings, hours or seats
- Minimum term or pilot length, and the notice needed to cancel
- Who coaches the reps and how often you get reports
- What happens if a rep isn't a good fit: can you interview or replace them?
FAQ
How much does an outsourced SDR or appointment setter cost?
Among the firms on this page, published prices range from $1,750 per month for one offshore SDR (plus team, platform and setup fees) to $11,950 per 4 weeks for a fully managed dedicated SDR program. Others quote only after a call.
Is a sales VA the same as an outsourced SDR?
Not quite. A sales VA usually supports your team with CRM updates, scheduling and follow-ups. An outsourced SDR firm runs the outreach itself, with scripts, lists, coaching and reporting, and is measured on meetings booked.
Do I have to sign a long contract?
It depends on the firm. Some on this page are month to month or cancel anytime, while others start with a paid 3- or 4-month pilot. Ask for the minimum term and notice period in writing before you sign.
How fast will I see booked meetings?
Expect a setup period first for lists, scripts and email domains. One firm here says it launches in 15 business days and another in under 14 days. Meeting volume usually builds over the first few months.
Scores blend our six-criteria rubric (70%) with industry fit (30%). Prices and terms are as published by each service and checked in October 2026. Spotted an error? Tell us.
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